Veterans
Affairs

Digital infrastructure and community platform for veteran chamber locations serving communities nationwide.

VeteransNon-ProfitMulti-location

George W. Bush Presidential Library

Veterans Chamber of Commerce

Jobs-to-be-Done

"When a veteran or their family needs to access VA services online, make the experience feel worthy of their service — clear, fast, accessible, and free of bureaucratic friction."

This is the core job Veterans Affairs hired Tebeau Group to get done — the real outcome they needed, not just the deliverable they asked for.

By the Numbers

Results That Speak for Themselves

45+

Chapter Locations

320%

Increase in Digital Engagement

4.8

Member Satisfaction Score

58%

Increase in Event Attendance

The Challenge

Connecting Veterans Across America

The Veterans Affairs chamber network needed a unified digital platform that could serve multiple locations while giving each chapter the tools to engage their local veteran community. Tebeau Group built a scalable multi-location platform with chapter-specific content management, event coordination, and resource directories.

Key Outcomes

Platform deployed across 45+ chapter locations in 6 months

Digital event attendance grew 58% year-over-year

Resource directory became top-3 traffic source for veteran services

Our Methodology

BMAD Framework
Applied to This Project

Every Tebeau Group engagement runs through BMAD — our proprietary Breakthrough Methodology of Agile AI-Assisted Development. Here's how we applied it to Veterans Affairs.

01 — Diagnose

Veteran Digital Needs Assessment

Conducted research across veteran demographics — age, service era, disability status — to map the full range of digital access needs and barriers.

02 — Specify

508 Compliance & UX Audit

Performed a comprehensive Section 508 accessibility audit and usability study, identifying 47 critical barriers to service access.

03 — Architect

Accessible Service Platform

Designed a WCAG 2.1 AA compliant platform architecture with plain-language content, screen reader optimization, and mobile-first responsive design.

04 — Orchestrate

Phased Federal Rollout

Executed a phased rollout with full accessibility remediation, staff training, and a post-launch monitoring program — achieving full 508 compliance.

What We Built

Scope of Work

Comprehensive solutions delivered across strategy, design, development, and marketing.

Multi-Location Platform

Built a scalable multi-location platform that supported 45+ Veterans Affairs chamber chapter locations with centralized management and local content control. The platform architecture allowed the national organization to maintain brand consistency and push organization-wide content while giving each chapter the tools to manage their local events, resources, and member communications independently — without requiring technical expertise at the chapter level.

PlatformMulti-LocationVeterans

Brand Unification

Created a unified national brand identity with chapter-level customization options that maintained visual consistency across all 45+ locations while allowing each chapter to reflect their local community. The brand system included a national design framework with defined customization zones — chapter-specific colors, local photography, and community-specific messaging — ensuring every chapter felt both part of a national organization and genuinely connected to their local veteran community.

BrandingMulti-LocationIdentity

Community & SEO Strategy

Developed a content and SEO strategy that connected veterans with the local resources, events, and support services available through their chapter — making the Veterans Affairs chamber network the first result when veterans in each market searched for veteran resources, benefits assistance, and community events. The strategy included location-specific content for each chapter market and a resource directory optimized for the specific searches veterans use when looking for help.

SEOCommunityLocal

Proof of Work