Kia
Motors
Digital platform and dealer experience solutions for Kia Motors' North American operations.
Jobs-to-be-Done
"When a car shopper is comparing vehicles online, make Kia the brand that earns consideration through a digital experience that feels as premium as the vehicles themselves."
This is the core job Kia Motors hired Tebeau Group to get done — the real outcome they needed, not just the deliverable they asked for.
Results That Speak for Themselves
Accelerating the Digital Dealer Experience
Kia Motors needed to modernize the digital experience across their North American dealer network — creating consistency between the national brand and individual dealership experiences. Tebeau Group built a scalable dealer portal and digital toolkit that empowered local dealers while maintaining brand standards.
Key Outcomes
BMAD Framework
Applied to This Project
Every Tebeau Group engagement runs through BMAD — our proprietary Breakthrough Methodology of Agile AI-Assisted Development. Here's how we applied it to Kia Motors.
01 — Diagnose
Automotive Buyer Journey Mapping
Mapped the full digital car-buying journey from initial research through dealer contact, identifying the moments where Kia could win or lose consideration.
02 — Specify
Competitive Digital Benchmarking
Benchmarked Kia's digital experience against Toyota, Honda, and Hyundai to identify specific UX and content gaps.
03 — Architect
Vehicle Discovery Platform
Designed an interactive vehicle discovery experience with comparison tools, configurator integration, and dealer inventory connection.
04 — Orchestrate
Campaign + Platform Launch
Executed the platform launch with a coordinated digital campaign — driving a 35% increase in dealer lead form submissions.
Scope of Work
Comprehensive solutions delivered across strategy, design, development, and marketing.
Dealer Portal Platform
Centralized dealer portal providing digital marketing tools, lead management, and brand asset access.
Digital Brand Standards
Comprehensive digital brand standards ensuring consistency across 850+ dealer websites and marketing materials.
Local SEO Playbook
Scalable local SEO framework deployed across the dealer network to capture in-market car shoppers.
Measurable Achievements
Project Timeline
A structured approach ensuring quality delivery and measurable results at every phase.
Discovery & Strategy
Week 1–2Stakeholder interviews, competitive analysis, and strategic roadmap development.
Design & Branding
Week 3–5Visual identity creation, brand guidelines, and design system development.
Development & QA
Week 6–10Full-stack build, quality assurance, and performance optimization.
Launch & Growth
Week 11–12Deployment, campaign launch, and ongoing performance monitoring.
Ready to Transform
Your Digital Presence?
Let's discuss how we can help you achieve similar results.
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Website Design
Conversion-focused sites built with Jobs-to-be-Done methodology.
Brand Identity
Logos, color systems, voice, and style guides that command attention.
Organic SEO
Rank higher, get found. Long-term search dominance that compounds.
AI SEO
Optimize for ChatGPT, Perplexity, and Google AI Mode — not just Google.
AI Integration
Chatbots, lead scoring, predictive analytics, and AI personalization.
Lead Generation
Own your pipeline. Stop sharing leads with competitors.
Mobile App Development
iOS & Android apps built for performance and user delight.
Custom Software
Tailored digital solutions for complex business workflows.
Ecommerce
Sell more online with high-converting storefronts and smart automation.
Strategic Discovery
Understand your goals, market, and competitive landscape before building.
