Greater NY
Chamber
Digital membership platform and business community hub for the Greater New York Chamber of Commerce.
Jobs-to-be-Done
"When a NYC business owner is looking for resources, connections, and advocacy, make the Greater New York Chamber of Commerce the first organization they find — and the one they actually join."
This is the core job Greater NY Chamber hired Tebeau Group to get done — the real outcome they needed, not just the deliverable they asked for.
Results That Speak for Themselves
Connecting New York's Business Community
The Greater New York Chamber of Commerce needed a digital platform that could serve thousands of member businesses, facilitate networking, and communicate the Chamber's advocacy work to policymakers and the public. Tebeau Group built a membership-first platform that increased engagement and simplified the member experience.
Key Outcomes
BMAD Framework
Applied to This Project
Every Tebeau Group engagement runs through BMAD — our proprietary Breakthrough Methodology of Agile AI-Assisted Development. Here's how we applied it to Greater NY Chamber.
01 — Diagnose
Member Value Mapping
Identified the top 5 reasons businesses join and leave chambers of commerce, and mapped the digital touchpoints that drive membership decisions.
02 — Specify
Competitive Chamber Analysis
Benchmarked the GNYCC digital presence against 8 peer chambers to identify differentiation opportunities and membership conversion gaps.
03 — Architect
Membership-First Website Design
Redesigned the site to lead with member value, event discovery, and a frictionless online membership application.
04 — Orchestrate
Digital Membership Campaign
Launched a targeted digital campaign to NYC business owners — driving a 45% increase in online membership applications in the first quarter.
Scope of Work
Comprehensive solutions delivered across strategy, design, development, and marketing.
Membership Platform
Full-featured membership portal with directory, event registration, and member-to-member networking tools.
Brand Modernization
Updated digital brand identity reflecting the Chamber's role as a leading voice for NYC business.
Content & Advocacy Strategy
Content strategy amplifying the Chamber's policy positions and member success stories to a broader audience.
Measurable Achievements
Project Timeline
A structured approach ensuring quality delivery and measurable results at every phase.
Discovery & Strategy
Week 1–2Stakeholder interviews, competitive analysis, and strategic roadmap development.
Design & Branding
Week 3–5Visual identity creation, brand guidelines, and design system development.
Development & QA
Week 6–10Full-stack build, quality assurance, and performance optimization.
Launch & Growth
Week 11–12Deployment, campaign launch, and ongoing performance monitoring.
Ready to Transform
Your Digital Presence?
Let's discuss how we can help you achieve similar results.
Popular Services from Tebeau Group in DFW
Popular Industries Served by Tebeau Group
Serving All DFW Cities
We Work With Businesses of Every Scale
Our Services
View all
Website Design
Conversion-focused sites built with Jobs-to-be-Done methodology.
Brand Identity
Logos, color systems, voice, and style guides that command attention.
Organic SEO
Rank higher, get found. Long-term search dominance that compounds.
AI SEO
Optimize for ChatGPT, Perplexity, and Google AI Mode — not just Google.
AI Integration
Chatbots, lead scoring, predictive analytics, and AI personalization.
Lead Generation
Own your pipeline. Stop sharing leads with competitors.
Mobile App Development
iOS & Android apps built for performance and user delight.
Custom Software
Tailored digital solutions for complex business workflows.
Ecommerce
Sell more online with high-converting storefronts and smart automation.
Strategic Discovery
Understand your goals, market, and competitive landscape before building.
