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1st Class
Heat & Air

A complete brand transformation for a premier HVAC provider in the Dallas-Fort Worth metroplex — from logo to leads.

BrandingWeb DesignVideoSEOAISOPPCAudioStrategy

Don Pepe's Rancho

Milestone Electric

Jobs-to-be-Done

"When a DFW homeowner's AC fails in August, make 1st Class Heat & Air the company they find first, trust immediately, and book without calling anyone else — and give them a reason to stay a customer long after the repair."

This is the core job 1st Class Heat & Air hired Tebeau Group to get done — the real outcome they needed, not just the deliverable they asked for.

By the Numbers

Results That Speak for Themselves

200%

Increase in Leads

340%

Organic Traffic Growth

4.9

Google Rating

65%

Lower Cost Per Lead

The Challenge

Project Brief

1st Class Heat & Air is a family-owned HVAC company serving the Dallas-Fort Worth metroplex, specializing in residential heating, air conditioning, and indoor air quality services. Despite delivering exceptional service and earning near-perfect review ratings, they were struggling to compete digitally against larger, well-funded competitors in one of the most competitive HVAC markets in the country. Their existing brand identity was outdated and inconsistent across touchpoints. Their website was slow, not mobile-optimized, and lacked the conversion mechanisms needed to turn visitors into booked appointments. They had no video content, no audio branding, and no structured marketing campaigns driving consistent lead flow. Tebeau Group was brought on to execute a complete brand transformation — from the ground up — spanning a new logo and brand identity, a high-converting website, professional video production, a multi-channel campaign across SEO, AISO, and PPC, a custom company jingle for radio and digital ads, and the design of a recurring membership program to drive long-term retention and predictable revenue.

Key Outcomes

200% increase in monthly qualified leads within 90 days of launch

340% growth in organic search traffic — 1,200 to 5,280 visits per month

65% reduction in cost per lead, from $85 to $30 on paid search

Top-3 Google Maps placement, up from page 3 in the local pack

320+ membership sign-ups in the first 90 days, lifting customer LTV 3.2x

Key Objectives

Establish a premium, trustworthy brand identity that stands out in the DFW HVAC market.

Build a mobile-first website optimized for lead conversion and online booking.

Create video and audio assets to build brand recognition and trust.

Launch a multi-channel marketing engine (SEO + AISO + PPC) for consistent lead generation.

Design a membership program that drives recurring revenue and customer loyalty.

Marketing Performance

Within the first 90 days of launch, 1st Class Heat & Air saw transformative results across every channel.

Organic Search Traffic: 1,200/mo → 5,280/mo (+340%)
Google Maps Visibility: Page 3 → Top 3 local pack
Cost Per Lead (PPC): $85 → $30 (−65%)
Monthly Qualified Leads: 45 → 135+ (+200%)
Conversion Rate: 2.1% → 6.8% (+224%)

Brand & Business Impact

Brand Video Views: 50,000+ across YouTube and social
Membership Sign-ups: 320+ in the first 90 days
Customer LTV Increase: 3.2x with the membership program
Review Rating (Google): 4.9 stars maintained across 500+ reviews
Brand Recall (Jingle): 78% in a local market survey

Our Methodology

BMAD Framework
Applied to This Project

Every Tebeau Group engagement runs through BMAD — our proprietary Breakthrough Methodology of Agile AI-Assisted Development. Here's how we applied it to 1st Class Heat & Air.

01 — Diagnose

Root Diagnosis

No scope, no architecture, no code until the actual problem is written down. Agents accelerate the research; the diagnosis is a human decision.

02 — Specify

Executable Specification

The diagnosis becomes a spec precise enough for an agent to build against — explicit interfaces, constraints, and a definition of done that can be verified rather than eyeballed.

03 — Architect

Architecture Before Agents

System boundaries, data flow, and contracts are designed up front. Agentic development multiplies whatever structure it's given, so the structure comes first — sound architecture is what makes the speed safe.

04 — Orchestrate

Agentic Delivery, Human Gates

AI agents implement in small agile increments against the architecture, each one tested and reviewed by a human before it lands. Continuous verification, not a big-bang launch.

What We Built

Scope of Work

Comprehensive solutions delivered across strategy, design, development, and marketing.

Brand Identity & Logo Design

Designed a bold, memorable logo featuring the iconic flame-and-house mark that communicates warmth, trust, and premium service. The new identity system includes a full color palette, typography guidelines, and brand assets for print and digital.

Logo DesignBrand GuidelinesVisual Identity

Website Design & Development

Built a high-converting, mobile-first website with prominent calls-to-action, online booking integration, and trust signals including review ratings from Google, Facebook, and Yelp. The site features service area targeting for Highland Park, Copper Canyon, and surrounding DFW communities.

Responsive DesignConversion OptimizationOnline Booking

Brand Video Production

Produced a series of professional brand videos showcasing the team in action, customer testimonials, and service demonstrations. These videos are deployed across the website, YouTube, and social media ads to build trust and drive engagement.

Video ProductionSocial Media ContentYouTube

SEO / AISO / PPC Campaign

Launched a comprehensive multi-channel marketing campaign combining local SEO optimization, AI Search Optimization (AISO) for emerging search platforms, and targeted Google Ads PPC campaigns. Achieved top-3 rankings for high-intent keywords like "HVAC repair near me" and "AC installation Highland Park."

Local SEOAI Search OptimizationGoogle AdsPPC

Company Jingle

Created a catchy, memorable company jingle that reinforces the "1st Class" brand promise. The jingle is used across radio spots, on-hold messaging, brand videos, and digital ads to create instant brand recognition in the DFW market.

Audio BrandingRadio AdvertisingBrand Recall

Membership Plan Program

Designed and implemented a recurring membership plan that provides customers with priority scheduling, annual maintenance visits, and exclusive discounts. The program drives predictable recurring revenue and increases customer lifetime value by over 3x.

Recurring RevenueCustomer RetentionProgram Design

Proof of Work