AT&T

Enterprise-scale digital modernization for one of America's largest telecommunications companies.

TelecomEnterpriseDigital Transformation

Apple iTunes

SoftBank Japan

Jobs-to-be-Done

"When AT&T needs to reach small business owners with complex service bundles, help us make the offer feel simple, local, and worth a conversation — so decision-makers say yes before the competition even gets a callback."

This is the core job AT&T hired Tebeau Group to get done — the real outcome they needed, not just the deliverable they asked for.

By the Numbers

Results That Speak for Themselves

3.2M+

Users Reached

180%

Increase in Conversions

4.8

Client Satisfaction Score

45%

Reduction in Support Tickets

The Challenge

Modernizing a Telecom Giant

AT&T needed to unify fragmented digital touchpoints across enterprise and consumer segments while maintaining brand consistency at scale. Tebeau Group led the discovery, architecture, and delivery of a modernized digital platform that reduced friction for end users and improved internal operational efficiency across multiple business units.

Key Outcomes

Unified brand experience across 12 digital properties

Reduced page load time by 62%

Increased enterprise lead quality by 3x

Our Methodology

BMAD Framework
Applied to This Project

Every Tebeau Group engagement runs through BMAD — our proprietary Breakthrough Methodology of Agile AI-Assisted Development. Here's how we applied it to AT&T.

01 — Diagnose

SMB Audience Mapping

Identified the top 3 decision-maker personas across AT&T's SMB segment and mapped their buying triggers, objections, and preferred channels.

02 — Specify

Competitive Gap Analysis

Audited 14 competitor campaigns to surface messaging gaps AT&T could own — specifically around reliability and local support.

03 — Architect

Campaign Architecture

Designed a multi-channel campaign framework with landing page variants, A/B test hypotheses, and a conversion-optimized lead funnel.

04 — Orchestrate

Scaled Campaign Rollout

Launched across paid search, display, and direct mail — iterating weekly on creative and targeting based on cost-per-lead data.

What We Built

Scope of Work

Comprehensive solutions delivered across strategy, design, development, and marketing.

Brand System Refresh

Rebuilt AT&T's digital brand guidelines and component library to align with their enterprise design standards across all digital touchpoints. Delivered a comprehensive design system with documented usage rules, responsive component specifications, and accessibility requirements — enabling AT&T's internal teams to ship consistent, on-brand digital experiences at scale.

BrandingDesign SystemEnterprise

Web Platform Development

Designed and built a modern, responsive web platform engineered for performance and full Section 508 accessibility compliance across all device types. The platform was architected to handle enterprise-scale traffic loads, with Core Web Vitals optimization and progressive enhancement patterns ensuring a consistent experience from flagship devices to legacy browsers on the AT&T network.

Web DevelopmentAccessibilityPerformance

Digital Marketing Strategy

Developed and executed an integrated SEO and paid media strategy targeting enterprise decision-makers across AT&T's B2B product lines. The campaign combined technical SEO for high-value commercial queries, LinkedIn and programmatic display targeting for enterprise IT buyers, and conversion-optimized landing pages — driving qualified enterprise leads at a cost-per-acquisition that outperformed previous benchmarks.

SEOPaid MediaAnalytics

Proof of Work