George W. Bush
Library
Digital presence and visitor experience platform for the George W. Bush Presidential Library and Museum at SMU.
Jobs-to-be-Done
"When a visitor, researcher, or donor engages with the George W. Bush Presidential Library online, make the experience feel as significant as the institution — and make it easy to find, book, and connect."
This is the core job George W. Bush Library hired Tebeau Group to get done — the real outcome they needed, not just the deliverable they asked for.
Results That Speak for Themselves
Preserving History in the Digital Age
The George W. Bush Presidential Library needed a digital platform that could serve as both a visitor planning tool and a living archive of presidential history. Tebeau Group designed and built a platform that balances institutional gravitas with modern usability — making history accessible to students, researchers, and the general public.
Key Outcomes
BMAD Framework
Applied to This Project
Every Tebeau Group engagement runs through BMAD — our proprietary Breakthrough Methodology of Agile AI-Assisted Development. Here's how we applied it to George W. Bush Library.
01 — Diagnose
Stakeholder & Audience Discovery
Conducted discovery sessions with library leadership, archivists, education staff, and donor relations to map the full range of digital needs.
02 — Specify
Content & Navigation Audit
Audited 400+ pages of existing content to identify gaps, redundancies, and the highest-priority user journeys for visitors, researchers, and donors.
03 — Architect
Institutional Digital Platform
Designed a platform architecture that balanced public engagement, academic research access, and donor stewardship in a single cohesive experience.
04 — Orchestrate
Phased Launch & Training
Executed a phased launch with full staff training, content migration, and a post-launch optimization sprint based on analytics data.
Scope of Work
Comprehensive solutions delivered across strategy, design, development, and marketing.
Visitor Experience Platform
Comprehensive digital platform for event ticketing, exhibit previews, educational resources, and visitor planning.
Digital Archive Interface
Accessible archive interface allowing researchers and the public to explore presidential records and historical documents.
Content & SEO Strategy
Content strategy targeting history enthusiasts, educators, and researchers with evergreen educational content.
Measurable Achievements
Project Timeline
A structured approach ensuring quality delivery and measurable results at every phase.
Discovery & Strategy
Week 1–2Stakeholder interviews, competitive analysis, and strategic roadmap development.
Design & Branding
Week 3–5Visual identity creation, brand guidelines, and design system development.
Development & QA
Week 6–10Full-stack build, quality assurance, and performance optimization.
Launch & Growth
Week 11–12Deployment, campaign launch, and ongoing performance monitoring.
Ready to Transform
Your Digital Presence?
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