360 Insights
Acquires Sendus

SOC 2 compliant incentives platform achieving enterprise-grade security and a successful strategic exit.

SaaSSOC 2Exit

QuickStart Intelligence

Ravynex

Jobs-to-be-Done

"When a brand needs to motivate behavior at scale — whether that's a purchase, a referral, or a loyalty action — make Sendus the platform that makes incentive delivery feel instant, personal, and effortless."

This is the core job 360 Insights Acquires Sendus hired Tebeau Group to get done — the real outcome they needed, not just the deliverable they asked for.

By the Numbers

Results That Speak for Themselves

2SOC

Type II Certified

Enterprise Contract Growth

100%

Uptime SLA Achieved

Exit

Acquired by 360 Insights

The Challenge

Building for Acquisition

Sendus needed to achieve SOC 2 Type II compliance and modernize their platform architecture to qualify for enterprise contracts and position the company for acquisition. Tebeau Group led the technical and digital transformation that made Sendus acquisition-ready — resulting in a successful exit to 360 Insights.

Key Outcomes

SOC 2 Type II certification achieved in 8 months

Enterprise contract pipeline tripled within 12 months

Successfully acquired by 360 Insights — strategic exit achieved

Our Methodology

BMAD Framework
Applied to This Project

Every Tebeau Group engagement runs through BMAD — our proprietary Breakthrough Methodology of Agile AI-Assisted Development. Here's how we applied it to 360 Insights Acquires Sendus.

01 — Diagnose

Incentive Program Landscape Audit

Mapped the competitive landscape for digital incentive platforms and identified the product positioning gaps Sendus could own.

02 — Specify

B2B Buyer Journey Research

Identified the key decision-makers for incentive platform purchases and mapped the evaluation criteria that drove vendor selection.

03 — Architect

SaaS Marketing Platform

Designed a marketing website and product demo experience that communicated the platform's value in the first 10 seconds for a busy B2B buyer.

04 — Orchestrate

Product-Led Growth Campaign

Launched a free trial acquisition campaign with a self-serve onboarding flow — achieving a 40% trial-to-paid conversion rate.

What We Built

Scope of Work

Comprehensive solutions delivered across strategy, design, development, and marketing.

Platform Modernization

Led a complete platform rebuild that transformed Sendus from a functional incentive delivery tool into an enterprise-grade SaaS platform capable of passing Fortune 500 security reviews. The rebuilt platform featured an API-first architecture that simplified enterprise integrations, a security model designed from the ground up for SOC 2 compliance, and a scalable infrastructure that could handle the transaction volumes required by enterprise incentive programs.

PlatformSecuritySOC 2

Enterprise Brand Positioning

Developed a brand and messaging repositioning strategy that shifted Sendus's market positioning from mid-market incentive provider to enterprise-grade incentive platform — the positioning required to win Fortune 500 contracts and attract acquisition interest from strategic buyers. The repositioning included updated messaging architecture, a refreshed visual identity, and a content strategy that demonstrated enterprise credibility through case studies and thought leadership.

BrandingB2BEnterprise

Enterprise Sales Enablement

Built a comprehensive digital sales enablement library — including case studies, ROI calculators, security documentation, and competitive battle cards — that gave Sendus's sales team the materials needed to win complex enterprise sales cycles. The content strategy targeted the specific objections and evaluation criteria that enterprise procurement teams apply to incentive platform decisions, shortening the sales cycle and improving win rates against larger competitors.

Sales EnablementContentEnterprise

Proof of Work