Eye Care
Marketing
Patient acquisition and digital marketing engine for an independent eye care practice in the DFW area.
Jobs-to-be-Done
"When an optometry practice needs to grow its patient base in a competitive local market, give them a digital marketing system that generates new patient appointments consistently — without requiring the doctor to think about marketing."
This is the core job Eye Care Marketing hired Tebeau Group to get done — the real outcome they needed, not just the deliverable they asked for.
Results That Speak for Themselves
Filling the Appointment Book
An independent eye care practice was losing patients to corporate chains with larger marketing budgets. Tebeau Group built a digital marketing strategy that competed on trust and local authority — driving new patient appointments through SEO, Google Ads, and a redesigned patient experience website.
Key Outcomes
BMAD Framework
Applied to This Project
Every Tebeau Group engagement runs through BMAD — our proprietary Breakthrough Methodology of Agile AI-Assisted Development. Here's how we applied it to Eye Care Marketing.
01 — Diagnose
Practice Growth Audit
Assessed the practice's current patient acquisition channels, online reputation, and local search visibility against top competitors.
02 — Specify
Patient Persona Development
Built detailed personas for the three highest-value patient segments — new families, presbyopia patients, and contact lens wearers — and mapped their search and decision behavior.
03 — Architect
Full-Funnel Marketing System
Designed an integrated system covering local SEO, Google Ads, review generation, and a patient-education content strategy.
04 — Orchestrate
Managed Marketing Execution
Launched and managed all channels with monthly reporting — delivering a 3x increase in new patient appointments within 6 months.
Scope of Work
Comprehensive solutions delivered across strategy, design, development, and marketing.
Patient Experience Website
Trust-forward website with online scheduling, insurance verification, and patient education content.
Local SEO & Google Ads
Dominant local search presence targeting 'eye doctor near me' and specialty vision care searches.
Practice Brand Identity
Professional brand identity that communicates clinical expertise and warm patient care simultaneously.
Measurable Achievements
Project Timeline
A structured approach ensuring quality delivery and measurable results at every phase.
Discovery & Strategy
Week 1–2Stakeholder interviews, competitive analysis, and strategic roadmap development.
Design & Branding
Week 3–5Visual identity creation, brand guidelines, and design system development.
Development & QA
Week 6–10Full-stack build, quality assurance, and performance optimization.
Launch & Growth
Week 11–12Deployment, campaign launch, and ongoing performance monitoring.
Ready to Transform
Your Digital Presence?
Let's discuss how we can help you achieve similar results.
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Website Design
Conversion-focused sites built with Jobs-to-be-Done methodology.
Brand Identity
Logos, color systems, voice, and style guides that command attention.
Organic SEO
Rank higher, get found. Long-term search dominance that compounds.
AI SEO
Optimize for ChatGPT, Perplexity, and Google AI Mode — not just Google.
AI Integration
Chatbots, lead scoring, predictive analytics, and AI personalization.
Lead Generation
Own your pipeline. Stop sharing leads with competitors.
Mobile App Development
iOS & Android apps built for performance and user delight.
Custom Software
Tailored digital solutions for complex business workflows.
Ecommerce
Sell more online with high-converting storefronts and smart automation.
Strategic Discovery
Understand your goals, market, and competitive landscape before building.
