Heart Test
Labs
Digital platform and investor communications for a cardiac diagnostics technology company.
Jobs-to-be-Done
"When a cardiologist or health system is evaluating AI-powered cardiac diagnostics, make Heart Test Laboratories the company that demonstrates the clearest clinical evidence and the most credible technology story."
This is the core job Heart Test Labs hired Tebeau Group to get done — the real outcome they needed, not just the deliverable they asked for.
Results That Speak for Themselves
Communicating Complex Science Simply
Heart Test Laboratories needed to communicate complex cardiac diagnostic technology to two very different audiences: cardiologists evaluating clinical efficacy and investors evaluating commercial potential. Tebeau Group built a digital platform that spoke credibly to both — translating technical innovation into compelling narratives.
Key Outcomes
BMAD Framework
Applied to This Project
Every Tebeau Group engagement runs through BMAD — our proprietary Breakthrough Methodology of Agile AI-Assisted Development. Here's how we applied it to Heart Test Labs.
01 — Diagnose
Clinical Audience Mapping
Mapped the decision-making process for cardiac technology adoption across cardiologists, hospital administrators, and procurement teams.
02 — Specify
Scientific Communication Audit
Assessed how existing materials communicated clinical evidence and identified gaps between what the science proved and what the marketing said.
03 — Architect
Evidence-Led Digital Platform
Designed a platform architecture that led with clinical data, peer-reviewed evidence, and case studies — built for a medically sophisticated audience.
04 — Orchestrate
HCP-Targeted Campaign
Launched a healthcare professional-targeted digital campaign that drove a 3x increase in demo requests from qualified cardiology practices.
Scope of Work
Comprehensive solutions delivered across strategy, design, development, and marketing.
Corporate & Clinical Website
Dual-audience website serving both clinical and investor stakeholders with tailored content pathways.
Brand & Communications System
Professional brand identity and communications templates for clinical presentations, investor decks, and conference materials.
Scientific Content Strategy
Content strategy translating peer-reviewed research into accessible narratives for non-clinical audiences.
Measurable Achievements
Project Timeline
A structured approach ensuring quality delivery and measurable results at every phase.
Discovery & Strategy
Week 1–2Stakeholder interviews, competitive analysis, and strategic roadmap development.
Design & Branding
Week 3–5Visual identity creation, brand guidelines, and design system development.
Development & QA
Week 6–10Full-stack build, quality assurance, and performance optimization.
Launch & Growth
Week 11–12Deployment, campaign launch, and ongoing performance monitoring.
Ready to Transform
Your Digital Presence?
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