Dr. Boothe
LASIK & Vision

A premium digital presence for one of Dallas's most respected LASIK surgeons — translating clinical excellence into a patient acquisition engine that converts searchers into consultations.

HealthcareLASIKPatient Acquisition

Eye Care & LASIK Marketing

Small Hands Big Hearts Therapy

Jobs-to-be-Done

"When a prospective LASIK patient in DFW is researching their options online, make Dr. Boothe the surgeon who appears first, earns their trust immediately, and makes booking a consultation feel like the obvious next step."

This is the core job Dr. Boothe LASIK & Vision hired Tebeau Group to get done — the real outcome they needed, not just the deliverable they asked for.

By the Numbers

Results That Speak for Themselves

4.9★

Google Rating Achieved

Consultation Requests

LASIK DFW Rankings

68%

Organic Traffic Growth

The Challenge

Turning Surgical Excellence Into Digital Authority

Dr. Boothe had built a reputation as one of the most skilled LASIK surgeons in the Dallas-Fort Worth area — but his digital presence didn't reflect his clinical standing. Patients searching for LASIK were landing on competitors' sites while Dr. Boothe's practice relied almost entirely on referrals. Tebeau Group was brought in to build a digital presence worthy of his expertise and turn organic search into a reliable new patient channel.

Key Outcomes

Consultation request volume tripled within 6 months of launch

Achieved #1 Google ranking for 'LASIK surgeon Dallas' and related high-intent queries

Google rating grew to 4.9 stars with 3x more reviews than nearest competitor

Organic search became the practice's #1 new patient acquisition channel

Our Methodology

BMAD Framework
Applied to This Project

Every Tebeau Group engagement runs through BMAD — our proprietary Breakthrough Methodology of Agile AI-Assisted Development. Here's how we applied it to Dr. Boothe LASIK & Vision.

01 — Diagnose

Patient Journey & Competitive Audit

Mapped the full LASIK patient decision journey — from first search to consultation booking — and conducted a competitive audit of every major LASIK provider ranking in the DFW market. Identified the content gaps, trust signal deficiencies, and conversion barriers that were costing Dr. Boothe new patients every day.

02 — Specify

Brand Positioning & Content Strategy

Developed a brand positioning strategy that differentiated Dr. Boothe on surgical precision, patient outcomes, and decades of clinical experience. Built a content architecture targeting high-intent LASIK search queries at every stage of the patient decision funnel — from 'am I a candidate?' to 'best LASIK surgeon in Dallas.'

03 — Architect

Premium Website & Patient Experience

Designed and built a premium, conversion-optimized website that communicated clinical authority while making the consultation booking process frictionless. The site featured procedure explainers, patient testimonials, surgeon credentials, and an online self-assessment tool that qualified leads before they called.

04 — Orchestrate

SEO Launch & Reputation Management

Launched a comprehensive local SEO campaign targeting LASIK-specific search terms across DFW. Implemented a structured review generation program that grew Dr. Boothe's Google rating and review volume — reinforcing the digital authority built through the website and content strategy.

What We Built

Scope of Work

Comprehensive solutions delivered across strategy, design, development, and marketing.

Premium LASIK Practice Website

Designed and built a premium, mobile-first website that positioned Dr. Boothe as the definitive LASIK authority in Dallas-Fort Worth. The site features procedure pages, patient outcome galleries, surgeon credentials, and an online LASIK self-assessment tool that pre-qualifies consultation requests before they reach the front desk.

Web DesignConversion OptimizationPatient UX

Local SEO for LASIK Search

Built a comprehensive local SEO strategy targeting high-intent LASIK and vision correction queries across the DFW metro. Optimized Google Business Profile, built procedure-specific landing pages for each service area, and implemented schema markup for medical practice and physician credentials to maximize search visibility.

Local SEOHealthcare SEOGoogle Business

Reputation & Review Management

Implemented a structured patient review generation program that systematically collected post-procedure feedback and directed satisfied patients to Google and Healthgrades. Grew Dr. Boothe's review volume and maintained a 4.9-star average — making his practice the highest-rated LASIK provider in the market.

Reputation ManagementReviewsHealthgrades

Proof of Work