Breast Cancer
Research

Digital fundraising and awareness platform driving donations and community engagement for cancer research.

Non-ProfitHealthcareFundraising

Small Hands Big Hearts Therapy

VA Claim Companion

Jobs-to-be-Done

"When a donor is deciding where to direct their philanthropic dollars, make BCRF the organization that feels most credible, most impactful, and most worthy of their trust — and make giving feel effortless."

This is the core job Breast Cancer Research hired Tebeau Group to get done — the real outcome they needed, not just the deliverable they asked for.

By the Numbers

Results That Speak for Themselves

340%

Increase in Online Donations

58%

Recurring Donor Conversion

2.1M

Awareness Impressions

4.9

Donor Satisfaction Score

The Challenge

Amplifying a Life-Saving Mission

The foundation needed a digital presence that could emotionally connect with donors, communicate research impact, and drive recurring giving. Tebeau Group designed a platform that balanced storytelling with conversion — turning awareness into action and one-time donors into long-term supporters.

Key Outcomes

Online giving increased 340% in the first campaign cycle

Recurring donor program launched with 58% conversion rate

Featured in 3 national healthcare publications

Our Methodology

BMAD Framework
Applied to This Project

Every Tebeau Group engagement runs through BMAD — our proprietary Breakthrough Methodology of Agile AI-Assisted Development. Here's how we applied it to Breast Cancer Research.

01 — Diagnose

Donor Journey Mapping

Mapped the full donor lifecycle from awareness through major gift consideration, identifying the key emotional and rational decision points.

02 — Specify

Digital Giving Friction Audit

Identified 11 points of friction in the existing donation flow that were causing drop-off before completion.

03 — Architect

Impact-Led Content Architecture

Redesigned the site's information hierarchy to lead with research outcomes and survivor stories before asking for a gift.

04 — Orchestrate

Campaign + Conversion Optimization

Launched a multi-channel awareness campaign and optimized the donation flow — increasing average gift size and reducing abandonment.

What We Built

Scope of Work

Comprehensive solutions delivered across strategy, design, development, and marketing.

Donation Platform

Designed and built an emotionally resonant donation platform that made giving feel personal, purposeful, and effortless. The platform features one-click recurring giving, personalized campaign pages for research milestones, real-time fundraising progress displays, and donor impact reporting — showing supporters exactly how their contribution is advancing breast cancer research.

Web DesignFundraisingUX

Campaign Creative

Produced a full suite of digital campaign assets for awareness and fundraising campaigns — including branded email templates, social media graphics for Breast Cancer Awareness Month, and short-form video content that told the human story behind the research. Every asset was designed to move people emotionally and drive them toward a donation or share.

CreativeEmailSocial Media

Awareness & SEO Strategy

Built a content and SEO strategy that positioned the foundation as the authoritative voice on breast cancer research breakthroughs for both research-minded donors and healthcare professionals. Content targeted high-intent queries around specific research areas, clinical trials, and donation impact — driving qualified organic traffic from audiences with the highest propensity to give.

SEOContentAwareness

Proof of Work