Tebeau Group
PortfolioHome Services

Firefighters
Landscaping

Full digital brand launch for a veteran-owned landscaping company serving the DFW metroplex.

LandscapingVeteran-OwnedHome Services

Jobs-to-be-Done

"When a homeowner in the DFW suburbs needs a landscaping company they can trust with their property, make Firefighters Landscaping the first name they find and the easiest company to book."

This is the core job Firefighters Landscaping hired Tebeau Group to get done — the real outcome they needed, not just the deliverable they asked for.

By the Numbers

Results That Speak for Themselves

0→1st
Page Google Rankings
312%
Revenue Growth in Year 1
4.9
Google Rating
68%
Leads from Organic Search
The Challenge

Building a Brand from the Ground Up

Firefighters Landscaping had exceptional service quality but zero digital presence. The owner — a retired DFW firefighter — needed a brand that honored his background and resonated with homeowners. Tebeau Group built the complete brand identity, website, and local marketing engine from scratch, turning a word-of-mouth operation into a lead-generating machine.

Key Outcomes

First page Google rankings achieved within 90 days
Average job value increased 40% through premium positioning
Fully booked calendar within 6 months of launch
Our Methodology

BMAD Framework
Applied to This Project

Every Tebeau Group engagement runs through BMAD — our proprietary Breakthrough Methodology of Agile AI-Assisted Development. Here's how we applied it to Firefighters Landscaping.

01

01 — Diagnose

Service Area Opportunity Map

Identified underserved zip codes with high homeowner density and low landscaping competition in the DFW market.

02

02 — Specify

Seasonal Demand Analysis

Mapped search demand seasonality to align content and ad spend with peak booking windows — spring prep, summer maintenance, fall cleanup.

03

03 — Architect

Trust-First Website Design

Designed a site that leads with the firefighter story, crew photos, and verified reviews to build immediate credibility with homeowners.

04

04 — Orchestrate

Google Local Services + SEO

Launched Google Local Services Ads and an organic content strategy that drove a 3x increase in inbound quote requests in the first season.

What We Built

Scope of Work

Comprehensive solutions delivered across strategy, design, development, and marketing.

Brand Identity & Logo

Complete brand identity built around the firefighter heritage — bold, trustworthy, and instantly recognizable in the DFW market.

BrandingLogo DesignIdentity

Website Design & Development

High-converting, mobile-first website with service area pages, photo gallery, and instant quote request form.

Web DesignConversionMobile-First

Local SEO Launch

Google Business Profile optimization, local citation building, and content strategy targeting DFW homeowners.

Local SEOGoogle BusinessContent
Proof of Work

Measurable Achievements

01
First page Google rankings achieved within 90 days
02
Average job value increased 40% through premium positioning
03
Fully booked calendar within 6 months of launch
How We Got There

Project Timeline

A structured approach ensuring quality delivery and measurable results at every phase.

1

Discovery & Strategy

Week 1–2

Stakeholder interviews, competitive analysis, and strategic roadmap development.

2

Design & Branding

Week 3–5

Visual identity creation, brand guidelines, and design system development.

3

Development & QA

Week 6–10

Full-stack build, quality assurance, and performance optimization.

4

Launch & Growth

Week 11–12

Deployment, campaign launch, and ongoing performance monitoring.

Ready to Transform
Your Digital Presence?

Let's discuss how we can help you achieve similar results.

View All Work